The water is characterized by its abstract forms, contours, and hues.
Created to resemble clearing a car windshield of droplets of water.
Trees with colorful shapes and lines of leaves.
Greenery design embeds a bold environmental message and brands it with an Earth Day logo.
Designed to promote Excellence, Leadership, Innovation, Teamwork, and Ethics (ELITE) in all their activities.
White handprints symbolizing the volunteer's contributions.
Cheesecake Melizza's brand is highlighted with organic, stylish floral accents.
Lighted signage served as inspiration for the 3D logo design. The concept of using a modular approach triggered the thought of varying depths and sizes for each panel.
Created a wireframe design to shape and structure the logo. Experimented with 2" acrylic backing and internal LED illumination, as well as 1/2" acrylic with a custom color film.
Incorporated four panels of various depths, which had ornamental patterns, into the logo for a more dynamic feel.
Actual size of backdrop: 24' x 14' and logo with tagline: 4.4' x 5'