Work
Design concepts, art direction and visual design
Playful typography complementing the dynamic movement of the devices.
Headline placed into environment to unify the design and make the message stand out.
Water splashing at unique angle to show tapered side of the device.
Built-in adjustable light feature to differentiate device from entry-level Kindle.
Bubble-tail design to draw customer’s eyes to CNET’s review headline.
Refined, premium design incorporating a three-dimensional background and lights emanating from Kindle Oasis to showcase new device features.
Dynamic crops suggesting movement and quick, secure, anytime access to a customer’s home with Amazon Key.
Product-forward design and bold headline to promote a bundled offer.