Better design decisions ᕙ(*◕‿◕*)ᕤ

Served as the lead visual designer at Amazon for Kindle E-readers, Cloud Cam, Ring and Blink.

Career highlights

2021

Achieved a UX Master's Certification from Nielsen Norman Group (NN/g) with specialty recognition in Interaction Design, UX Management, and UX Research. Credential ID: 1045632
UX Master Certification Badge from Nielsen Norman Group

2020

Completed a 10-week UX design course at General Assembly. Received a recommendation on LinkedIn from the lead instructor, Austin Keeble.

2019

Transitioned successfully to UX design as a Senior Product Designer at Asurion.

2017

Launched a completely redesigned product detail page for Kindle Oasis, which pioneered the use of a cinemagraph in marketing Amazon devices. Reduced page latency, increased dwell time, saved money and raised the creative bar overall.

2014–2018

Designed visuals for Amazon devices implemented across sites that drove traffic to product detail pages and generated millions of unique visits.

2014

Initiated design solutions and concepts to accommodate new technical specifications for Amazon’s updated home page and highly-visible gateway hero placement. Quickly created a new ad for Kindle with limited assets by compositing, retouching and stitching images together—a technique still being used today.

2011

Led the design of print and digital collateral for the fundraising luncheon of Go Red for Women (Chicago chapter), which raised in excess of $900K.
Vending machine life
Singapore #LightAndNight
Move to the groove
Local bread
Identical illusion
www.creativestoned.com

Light, space, and time have their own moods, their own rhythms.

The ride under
Pandesal
Path to serenity #KyotoJapan
Tokyo Tower
Fast and furious

I'm currently open to full-time and contract opportunities for onsite and hybrid work.

Experiences

2019–2022
Sr. Product Designer

Asurion

2014-2018
Visual Designer

Amazon

2010–2013
Sr. Graphic Designer

AffinityX

Education

2021
UX Master Certified

Nielsen Norman Group

2002-2005
BA, Major in Multimedia Arts

De La Salle College of Saint Benilde